Storytelling
5 brand storytelling steps to create a brand universe for your organization
Brand Character
Define what makes you unique. Align your teams according to your vision, mission & values. Find your voice & tone. A strong character is the base of good brand storytelling.
Brand Narrative
Find the core message you want to share with the world and how it applies to each customer segment. Organize your brand storytelling with a vision you can share.
Brand Visuals
Everything you show says something about your strategy. So ensure your logo, design, website, and each visual asset communicate accordingly.
Brand Strategy
Your storytelling is the key to your strategy. Organize your communications in a way that helps you achieve your goals. Understand how your brand storytelling helps you along the way.
Brand Story Blueprint
Films have screenplays.Brand storytelling has brand storylines to plan your content tactics. Talks to different audiences but remain consistent in your communications.
Know more about each step of the process:
Brand character
Differentiate yourself from your competitors.
A brand needs a personality. We will define your distinct traits to build a character that bonds with your audience. Speak with a clear voice, tone, and style. This is the human side of your brand. It determines how you are going to talk, react, and relate to your audience.
Will you be a mentor, a magician, or a maverick? Will you be irreverent, sexy, or funny? Are you sophisticated, polite, or are you gonna kick the doors with your ideas?
These strategic decisions determine how you play the game. Every personality is fascinating and unique.
If you want to be a protagonist in your industry and not an extra in other people's game, IT'S TIME TO SHOW YOUR CHARACTER.
Differentiate yourself from your competitors.
A brand needs a personality. We will define your distinct traits to build a character that bonds with your audience. Speak with a clear voice, tone, and style. This is the human side of your brand. It determines how you are going to talk, react, and relate to your audience.
Will you be a mentor, a magician, or a maverick? Will you be irreverent, sexy, or funny? Are you sophisticated, polite, or are you gonna kick the doors with your ideas?
These strategic decisions determine how you play the game. Every personality is fascinating and unique.
If you want to be a protagonist in your industry and not an extra in other people's game, IT'S TIME TO SHOW YOUR CHARACTER.
Brand Narrative
You are here to create a change in the world. You have a contribution, an impact to make.
Your brand narrative organizes all your messaging and puts a title to your overall communication strategy.
We define your main message and organize it to fit your different types of audiences.
A straightforward narrative aligns the messaging throughout all your marketing channels.
Your brand narrative puts your vision into action and builds a sense of belonging for your customers.
Your brand narrative is THE KEY TO GROWING YOUR INFLUENCE.
You are here to create a change in the world. You have a contribution, an impact to make.
Your brand narrative organizes all your messaging and puts a title to your overall communication strategy.
We define your main message and organize it to fit your different types of audiences.
A straightforward narrative aligns the messaging throughout all your marketing channels.
Your brand narrative puts your vision into action and builds a sense of belonging for your customers.
Your brand narrative is THE KEY TO GROWING YOUR INFLUENCE.
Brand Visuals
Manage your logo, colors, and design strategically.
Does your logo reflect your brand’s true identity and character? Sometimes a brand’s design may look fancy, yet it miscommunicates the brand culture and style, which can kill the wow factor.
Does your brand sound sincere in its promises? We ensure that your brand storytelling provides the visual beauty and excitement that makes your customers want to hang out with you.
Manage your logo, colors, and design strategically.
Does your logo reflect your brand’s true identity and character? Sometimes a brand’s design may look fancy, yet it miscommunicates the brand culture and style, which can kill the wow factor.
Does your brand sound sincere in its promises? We ensure that your brand storytelling provides the visual beauty and excitement that makes your customers want to hang out with you.
brand strategy
Communicate your way towards your goals.
What does your brand need to accomplish? What are your goals for the next 1, 3, or 5 years?
Based on your brand character and narrative and your customers’ cultural fit, we determine a series of goals and ways to achieve them.
The strategy orients your brand storytelling actions to make sense of the big picture.
Which, by the way, ends with you achieving your goals.
Communicate your way towards your goals.
What does your brand need to accomplish? What are your goals for the next 1, 3, or 5 years?
Based on your brand character and narrative and your customers’ cultural fit, we determine a series of goals and ways to achieve them.
The strategy orients your brand storytelling actions to make sense of the big picture.
Which, by the way, ends with you achieving your goals.
Brand Story Blueprint
Organize your content strategy.
The Brand Story Blueprint turns your strategy into a precise sequence of actions. For example, what kind of campaigns should you do and when.
What are the main scenes of your brand´s journey with your customers?
This stage provides a clear structure for you to plan your content in a way that is attractive and effective for your short and long-term goals.
Your brand storytelling is the system created by the interaction of these five steps.
Organize your content strategy.
The Brand Story Blueprint turns your strategy into a precise sequence of actions. For example, what kind of campaigns should you do and when.
What are the main scenes of your brand´s journey with your customers?
This stage provides a clear structure for you to plan your content in a way that is attractive and effective for your short and long-term goals.
Your brand storytelling is the system created by the interaction of these five steps.
FIND YOUR VOICE.
A team of strategists, storytellers, designers, and specialists assembled especially for each project ensures your brand storytelling is compelling, beautiful, alive, and unique.