You work directly with a senior strategist, supported by a curated team built for your engagement.
Emiliano Portino is the founder of The Brand Building Shop (TBBS). He is a Narrative Systems Designer with over 20 years of international experience across Latin America, Europe, and the United States.
His background spans creative leadership at Cartoon Network Latin America, cross-cultural brand strategy, political campaign narrative, and organizational brand architecture for foundations and complex multi-stakeholder organizations.
He has represented the North Carolina Hispanic Chamber of Commerce at the White House and serves on the leadership of the Charlotte Latin American Chamber of Commerce.
Emiliano leads every engagement directly, from diagnostic to delivery. For each project, he assembles a curated team of strategists, designers, and specialists chosen specifically for the client’s context. You get senior-level thinking at every touchpoint, and execution built for your organization, not a generic team assigned by availability.
Three ways to start:
Each engagement produces a Brand Narrative System: the architecture your organization needs to speak with one voice across leadership, sales, fundraising, and operations. Every project is led by Emiliano Portino, supported by a team assembled specifically for your work, and begins with a 20-minute alignment call. No proposal until we confirm fit.
Narrative Systems Design
Flagship project · Complete Brand Narrative System.
For complex organizations that need to move from narrative fragmentation to a deployable brand system. Combines brand architecture, strategic narrative design, and messaging infrastructure using the 3-Sprint Method™.
Ideal for: Foundations, holdings, organizations in transition, and startups preparing for a capital raise.
Flagship project · Complete Brand Narrative System.
For complex organizations that need to move from narrative fragmentation to a deployable brand system. Combines brand architecture, strategic narrative design, and messaging infrastructure using the 3-Sprint Method™.
Ideal for: Foundations, holdings, organizations in transition, and startups preparing for a capital raise.
Strategic Narrative for Leaders
Complete Leadership Narrative System.
For founders, CMOs, and executives who need their personal narrative to match the organization they represent.
Personal brand positioning, bio system, speaking architecture, and messaging for board and investor conversations.
Ideal for: Leaders in transition, executives building market authority, founders raising capital.
Complete Leadership Narrative System.
For founders, CMOs, and executives who need their personal narrative to match the organization they represent.
Personal brand positioning, bio system, speaking architecture, and messaging for board and investor conversations.
Ideal for: Leaders in transition, executives building market authority, founders raising capital.
Narrative Diagnostic Sprint
Narrative Diagnostic Report.
A focused diagnostic to identify narrative fragmentation, map the existing brand architecture, and deliver a priority map with recommended next steps. The right starting point before committing to a full engagement.
Ideal for: Organizations that need clarity on the problem before investing in the solution.
Narrative Diagnostic Report.
A focused diagnostic to identify narrative fragmentation, map the existing brand architecture, and deliver a priority map with recommended next steps. The right starting point before committing to a full engagement.
Ideal for: Organizations that need clarity on the problem before investing in the solution.
LET’S TALK. 20 MINUTES. NO COMMITMENT.
Every engagement starts with a conversation.
Tell us what you’re navigating and we’ll tell you if we can help.